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Time for some ADD+ ition: IBM

Time for some ADD+ ition: IBM

It’s time for some ADD+ ition… Can you identify what adding these elements together help create the logo of? Developed by designer Paul Rand, the iconic IBM logo remains very much alive and distinctly recognisable in today’s world. However, have you ever asked how...
What Are You Reading: Aaron Wallace?

What Are You Reading: Aaron Wallace?

So you want to develop your business idea? Hmmm…what are you reading? Described as a pretty chilled person, Aaron Wallace is the mastermind behind the self-titled brand “By Aaron Wallace”. Starting as barber, frequently hearing the difficulties of his...
How would you invest: Ben & Jerry?

How would you invest: Ben & Jerry?

From meeting in a seventh-grade gym class in 1963, to opting for a $5 course where they began their journey into the industry, this dynamic duo carved a unique path into a much loved industry. It was the 1970’s and struggling artist Ben Cohen alongside failed doctor...
How are you treating your skin?

How are you treating your skin?

How does your skin protect you? What happens to our skin overnight? Can our daily habits be the cause to our dull, dehydrated or acne prone skin… Written by Candy Lab is a London-based beauty company specialising in semi-permenant makeup. Located in Chelsea...
What are you reading: Shadez The Misfit?

What are you reading: Shadez The Misfit?

So you want to develop your business idea? Hmmm…what are you reading? Self-described life-student, Shadez The Misfit is known to many for his creative touch and music artistry, he is also is no stranger to the power of reading. From music to design, this multifaceted...