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It’s time for some ADD+ ition…

Can you identify what adding these two elements together help create the logo of?

Established by George Eastman in 1888, the Eastman Kodak Company produced its first brand symbol in 1907 through the use of the overlapping initials “EKC”, hugged by a circle. The logo was pretty simple with a suited look of the time.

The name “Kodak” is said to have been created by Eastman and and his mother through the use of an anagram set. Standing out to George, the letter “K” had been a favourite of his, as seen within his sentiments of it being “a strong incisive sort of letter.” The main rules he clung to when forming the name was that it needed to be short, could not be mispronounced and could not resemble or be associated with anything other than Kodak.

By 1935, Kodak scrapped its debut offering introducing the use of 2 primary colours: red and yellow, opting to display the name “Kodak” inside of a rectangle. By 1960, they chose to place the text inside an isosceles triangle with a slight corner curl added. 1971 was the birth of the iconic “K” logo designed by C. Peter Oestrich. The logo paid homage to the process of photography; the arms of the “K” logo mimicking beams of light with the name shown horizontally inside of the larger red section. The 2 “K” logos in the design display the letter loved dearly by George Eastman from different perspectives, also possibly tying into the beginning and end of the name “Kodak”. By 2006 Kodak stripped away the well known logo and opted for a san serif word mark logo, in hopes off a more updated and clean look. However by 2016 the company came back to its well known “K” logo, this time with the name “Kodak” written vertically down the side, referencing sprocket holes familiar to those seen on the edges of film strips.

This is a brief look at the Kodak logo and an aspect of its history. There is quite some depth to the everyday logos we interact with, that go unknown all too frequently. For more about brand logos and identity, visit the Graphic section of the site or come along to one of our monthly Table at Ten events, designed to inform individuals on various aspects of business creation.

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